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2024 Effie Awards UK

A global benchmark of excellence, championing the outstanding achievements of marketers everywhere.





Enter your information and be the first to know about the latest program news and updates. 


Effie exists to lead, inspire & champion the practice and practitioners of marketing effectiveness globally. Our Awards programme celebrates the most effective marketing in the United Kingdom each year, giving it the chance to shine on a global stage.

Entries from agencies and brand teams from all marketing disciplines are welcomed – we want the Effies to represent the face of modern marketing. Winning an Effie is a global benchmark of marketing excellence and can grow brands, transform careers and attract new business. It could be your turn this year!

Our online Entry Portal is now live, and we've pulled together some information (below) to help you plan your entry. 

UPDATE - DEADLINE EXTENDED. In response to requests we’ve received from entrants, we've added an extra week to give you more time to complete your submission.

The remaining deadlines are now: 4th June - Standard Deadline (£1480); 11th June - NEW Extended Deadline (£1775). The additional cost is required cover the extra admin required to fast-track the later entries through the system, but we've tried to keep it as low as possible.

Start your entry

All the factual information you need for your entry in one place. 

Entry Kit
The best place to start. Includes information about eligibility, categories, fees, sourcing data, how to fill in the Entry Forms…in fact everything you need to know to write and submit your Effie entry.

Standard Entry Form Template
Templates to help you write your entry before submitting it on Effie’s online Entry Portal.  Please use the Standard form for all categories except Performance Marketing and Sustained Success categories. The Entry Form templates for these are included below.

Performance Marketing Entry Form Template

Sustained Success Entry Form Template


Useful information and resources to help you make your entry the best it can be.

Effective Entry Guide
Advice and tips from Effie Judges to explain what an award-winning entry looks like.

How to Enter Workshops
A free 1 hour online training session to talk you through the Effie Awards entry process. Useful when you're getting started. Email to sign up.

Entry Mentoring
We pair you up with an experienced judge to help you improve your entry. Useful when you've written a draft and could do with fresh eyes on it. Free to attend. Email to sign up.

Sample Cases
A few examples of what an award-winning Effie case looks like - looking at previous years' winners.