Program Overview
A series of masterclasses in marketing effectiveness.
- During the kickoff week (4 days), an intimate cohort will receive a masterclass in Effie's Framework for Effectiveness, apply learnings in real-time, interact with industry speakers, network and learn with cross-industry peers, and more.
- In the following eight weeks, participants apply their learning to an independent challenge relevant to their business, with the support of an industry mentor.
Upon completion of the entire program, participants receive the globally recognized Effie Marketing Effectiveness Certificate.
We encourage early enrollment as seats are limited.
Participation Benefits
- Access to world-class insights from Effie award-winning cases
- Real-world application of the Effie Framework of Marketing Effectiveness
- One-on-one, engaged mentorship from our extensive network of global marketing leaders across sectors
- Team learning and peer networking with industry professionals
- Certification from a leading, globally-recognized organization
Participants
The Bootcamp is geared towards those identified by their leadership as high performing marketers with 5-7 years of experience. Marketers of various disciplines and experience levels are welcome to apply.
Dates & Location
October 7th - 10th 2025, New York City
Per Person Fee
$4,950
2024 Guest Speakers
Joy Altimare
Global Chief Marketing Officer
Saucony
Lisa Giacosa
Chief Investment Officer
Spark Foundry
Jeff McCrory
Chief Strategy Officer
Mischief @ No Fixed Address
Enshalla Anderson
Senior Director Global Head of Brand & Creative, Google Cloud
Samira Ansari
Chief Creative Officer
Ogilvy NY
Dr. Marcus Collins
Author, "For the Culture" &
Marketing Professor, Michigan State University
Former Chief Strategy Officer, Wieden + Kennedy