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Program Overview

A series of masterclasses in marketing effectiveness.

  • During the kickoff week (4 days), an intimate cohort will receive a masterclass in Effie's Framework for Effectiveness, apply learnings in real-time, interact with industry speakers,  network and learn with cross-industry peers, and more.
  • In the following eight weeks, participants apply their learning to an independent challenge relevant to their business, with the support of an industry mentor.

Upon completion of the entire program, participants receive the globally recognized Effie Marketing Effectiveness Certificate

We encourage early enrollment as seats are limited.


Participation Benefits

  • Access to world-class insights from Effie award-winning cases
  • Real-world application of the Effie Framework of Marketing Effectiveness
  • One-on-one, engaged mentorship from our extensive network of global marketing leaders across sectors
  • Team learning and peer networking with industry professionals
  • Certification from a leading, globally-recognized organization

Participants

The Bootcamp is geared towards those identified by their leadership as high performing marketers with 5-7 years of experience. Marketers of various disciplines and experience levels are welcome to apply. 


 

Dates & Location
October 7th - 10th 2025, New York City 

Per Person Fee
$4,950


2024 Guest Speakers

Joy Altimare

Joy Altimare

Global Chief Marketing Officer

Saucony

Lisa Giacosa

Lisa Giacosa

Chief Investment Officer

Spark Foundry

Jeff McCory

Jeff McCrory

Chief Strategy Officer

Mischief @ No Fixed Address

Enshalla Anderson

Enshalla Anderson

Senior Director Global Head of Brand & Creative, Google Cloud

Google

Samira Ansari

Samira Ansari

Chief Creative Officer

Ogilvy NY

Dr. Marcus Collins

Dr. Marcus Collins

Author, "For the Culture" &

Marketing Professor, Michigan State University

Former Chief Strategy Officer, Wieden + Kennedy