ABOUT EFFIE
Effie is a nonprofit organization that actively invests in the global marketing industry. We believe effectiveness is not just a result, but an orientation and create learning opportunities that infuse this mission into everything we do. We lead, champion and inspire the best marketing ideas and talent throughout our pillars: Academy, Awards, and Insights.
EFFIE ACADEMY
The marketing industry is only as strong as its talent. That’s why Effie Academy provides marketers with the tools and support they need to adapt, grow and prosper at every stage of their careers. Through the Effie Framework and our unparalleled case study data, we provide the very best training for individuals and businesses, including:
- Collegiate - incorporating into educational curriculum
- Fundamentals - self-paced online learning
- Bootcamp - immersive training through real-world brand challenges and industry mentorship, available in-person and virtual
- Playbook - team training customizable by modules
EFFIE AWARDS
The Effie Awards are known by advertisers and agencies globally as the pre-eminent industry honor. Since 1968, winning an Effie has become a symbol of true achievement. Today, Effie champions and celebrates effectiveness worldwide with over 55 programs spanning 125+ markets, including the Global Effies, regional programs in Asia-Pacific, Europe, the Middle East/North Africa and Latin America, and national Effie programs.
Learn more about Effie's global, national and regional programs here.
PARTNERS
Promote your brand, or solve for a business challenge through one of our unique integrations:
- Brand Case Challenge - Bring your brand’s marketing challenge to Bootcamp, Collegiate, or Playbook. Benefit from fresh insights from participants while building brand affinity. Your brand will be the featured task participants work through during part one of this intensive training, and you will receive a seat on the judging panel to learn the teams’ new ideas.
- Content Partner - Expose participants to how your platform, tools, or technology can help them create the most effective marketing work. As one of our speakers, you can educate future marketing leaders on your product helps foster effectiveness through one of our Effie framework pillars.
For partnership opportunities please contact partnerships@effie.org.
EFFIE INSIGHTS
Effie works with the top brand and media organizations worldwide to bring our audience first-class insights into effective marketing strategy. These insights are presented in our unparalleled library of Effie Cases - the only place to find rich details about the most effective marketing in the world. Every year, case studies from dozens of sectors and from 125 countries around the world are published after thorough and impartial vetting by top marketing professionals.
This library, fueled by Effie award winners and finalists, inspire teams to develop strategies that drive commercial success.
Discover Ideas that Work® in Effie Cases here.