cohort2024

WELCOME

We look forward to having you join us.

The Effie Bootcamp is an immersive training that equips future marketing leaders, across disciplines, with the theories and practical application for successful marketing.

The kickoff week consists of a series of masterclasses in marketing effectiveness. Over the four days, our expert Facilitators will guide you through each pillar of the Effie Framework.

Day Date Time Theme
Day 1 Oct 8th, 2024

9:00 am - 5:00 pm

5:30pm - 7:30 pm

Effie Insights Into Marketing Effectiveness 

Welcome: Cocktails & Bites @ Serafina Tribeca

Day 2 Oct 9th, 2024 9:00 am - 4:30 pm Inspiration for Crafting the Challenge, Objectives, Insight & Strategic Idea 
Day 3 Oct 10th, 2024 9:00 am - 5:00 pm Effie Strategies for Bringing the Idea to Life & Measuring Impact 
Day 4 Oct 11th, 2024 9:00 am - 3:30 pm Putting it all together- leading for marketing effectiveness 

 

In the following eight weeks, you will apply your learnings to an independent case project relevant to your business. You will also receive one-on-one mentorship support from a seasoned industry leader in the Effie Academy Mentor Network. 

Upon successful completion, you will receive the globally recognized Effie Marketing Effectiveness Certificate.


Meet the Facilitators

hayley

Hayley Spurling

Effie Worldwide

gary

Gary Fox-Robertson

Effie Worldwide


Featured Case Challenge

elflogo

Special Guest Speakers

joya-1

Joy Altimare

Global Chief Marketing Officer

Saucony

 

lisa

Lisa Giacosa

Chief Investment Officer

Spark Foundry

 

jeff

Jeff McCrory

Chief Strategy Officer

Mischief @ No Fixed Address

 

enshalla

Enshalla Anderson

Senior Director Global Head of Brand & Creative, Google Cloud

Google

 

samira

Samira Ansari

Chief Creative Officer

Ogilvy NY

 

marcus

Dr. Marcus Collins

Author, "For the Culture" &

Marketing Professor, Michigan State University

Former Chief Strategy Officer, Wieden + Kennedy