
WELCOME
We look forward to having you join us.
The Effie Bootcamp is an immersive training that equips future marketing leaders, across disciplines, with the theories and practical application for successful marketing.
The kickoff week consists of a series of masterclasses in marketing effectiveness. Over the four days, our expert Facilitators will guide you through each pillar of the Effie Framework.
Day | Date | Time | Theme |
Day 1 | Oct 8th, 2024 |
9:00 am - 5:00 pm 5:30pm - 7:30 pm |
Effie Insights Into Marketing Effectiveness Welcome: Cocktails & Bites @ Serafina Tribeca |
Day 2 | Oct 9th, 2024 | 9:00 am - 4:30 pm | Inspiration for Crafting the Challenge, Objectives, Insight & Strategic Idea |
Day 3 | Oct 10th, 2024 | 9:00 am - 5:00 pm | Effie Strategies for Bringing the Idea to Life & Measuring Impact |
Day 4 | Oct 11th, 2024 | 9:00 am - 3:30 pm | Putting it all together- leading for marketing effectiveness |
In the following eight weeks, you will apply your learnings to an independent case project relevant to your business. You will also receive one-on-one mentorship support from a seasoned industry leader in the Effie Academy Mentor Network.
Upon successful completion, you will receive the globally recognized Effie Marketing Effectiveness Certificate.
Meet the Facilitators
Featured Case Challenge

Special Guest Speakers

Enshalla Anderson
Senior Director Global Head of Brand & Creative, Google Cloud

Samira Ansari
Chief Creative Officer
Ogilvy NY

Dr. Marcus Collins
Author, "For the Culture" &
Marketing Professor, Michigan State University
Former Chief Strategy Officer, Wieden + Kennedy