For the 2024 Effie Collegiate competition, Ally is continuing its relationship with Effie Collegiate to challenge students to create a disruptive, integrated campaign that positions Ally as the brand people love to use and recommend.
ENTRY MATERIALS
ENTRY KIT
Review all rules and requirements.
CLIENT BRIEF
Once the NDA is signed, you will receive the client brief.
ENTRY FORM TEMPLATE
Use this template to build your entry form.
DOWNLOAD RESOURCES
EFFECTIVE ENTRY GUIDEUse this document as a tool to support you as you craft your entry.
EFFIE CURRICULUM
Serves as a guide for professors engaging their class in the program,
introducing the Effie framework for marketing effectiveness
and highlighting Effie-award winning cases as best practice examples.
CODE OF CONDUCT
All entrants will accept and acknowledge this Code of Conduct when they register their Intent To Enter. Entrants who have concerns regarding compliance with the competition code of conduct should raise those concerns with Effie Collegiate.
- To submit materials that are entirely the original products of your team's efforts, with no involvement of artificial intelligence in their creation.
- To act in the best interests of, Ally and Effie Worldwide, and its constituents
- To act honestly, fairly, ethically and with integrity
- To conduct themselves in a professional, courteous and respectful manner
- To comply with all rules and regulations of the competition.
- To act in a manner to enhance and maintain the reputation of Ally and Effie Worldwide
- To disclose potential conflicts of interest that they may have while entered in this competition
- To respect the confidentiality of information relating to the affairs of Ally and Effie Worldwide acquired in the course of the competition, except when authorized or legally required to disclose such information.
- To not use information acquired in the course of service for personal advantage or disservice to Ally or Effie Worldwide.