JUDGING PROCESS

All elements of an entry – written case and creative materials – are scored anonymously and confidentially. Judges recommend entries for advancement that they consider finalist-worthy and provide constructive feedback on the strengths and weaknesses of all submissions. There are three judging rounds to determine selected finalists.

ROUND ONE: INDEPENDENT JUDGING

Online judging serves as a preliminary review to the group judging sessions. Judges from around the country evaluate entries independently via the judging portal.

ROUND TWO: GROUP JUDGING

Based on the scores and recommendations from round one, select entries advance to round two. Judges review the work in a group setting, but still score independently. After each entry is reviewed, the judges engage in a brief discussion before finalizing their scores.

SEMI FINALISTS: BRAND REVIEW

Based on the results from the previous judging sessions, top submissions will be recommended to the brand to determine two finalist teams.

OUR JUDGES

Effie Collegiate judges are experienced marketing professionals across various disciplines representing brands, agencies, and platforms. Each year judges play a critical role in helping to determine the finalists.