2025 Effie Collegiate US x Amazon Brand Challenge

We are excited to announce our partnership with Amazon for the upcoming Spring Semester Challenge! The Effie Collegiate program provides students with the opportunity to research, ideate, and execute comprehensive marketing plans that address professional-level marketing challenges.

The Effie Collegiate Program offers students a unique opportunity to dive into the world of professional marketing. Students from colleges and universities across the United States compete in teams to develop comprehensive marketing plans that address real-world challenges faced by established brands. From ideation to execution, students gain invaluable experience applying classroom knowledge to practical scenarios.

Each year Effie Worldwide partners with an established brand to provide future marketing leaders with a challenge. Student teams, across the United States, compete to provide a solution their “client’s” business challenge. The competition culminates with selected finalists pitching their ideas in-person to the brand and earning monetary prizes.

STUDENT BENEFITS

• Gain real-world marketing experience working for a major brand
• Practically apply classroom concepts to real world problems
• Receive constructive feedback from experienced industry professionals

Finalists will have the opportunity to network with industry leaders and earn monetary prizes.

PROFESSOR BENEFITS

• Stay current with industry trends 
• Illustrate concepts taught in curriculum
• Access Effie's award winning case database to inform best teaching practices
• Receive supplementary educational resources to support class projects

PARTNER BENEFITS

• Data Access - Ownership over all ideas and work submitted into the competition
• Research Procurement - Gain valuable insights into Gen-Z consumer behavior and preferences
• Innovative Thinking - Tap into a pool of innovative young minds
• Brand Awareness - Increase brand visibility among Gen-Z consumers
• Talent Recruitment - Identify potential future employees or interns