The Effie Collegiate program provides students with the opportunity to research, ideate, and execute comprehensive marketing plans that address professional-level marketing challenges.

Each year, Effie Worldwide partners with an established brand to provide future marketing leaders with a challenge. Student teams, across the United States, compete to provide a solution their “client’s” business challenge. The competition culminates with selected finalists pitching their ideas in-person to the brand and earning monetary prizes.

STUDENT BENEFITS

• Gain real-world marketing experience working for a major brand
• Practically apply concepts learned in class
• Receive constructive feedback from industry professionals across disciplines

Finalists will have the opportunity to network with C-suite level clients and agency executives and earn monetary prizes.

PROFESSOR BENEFITS

• Engage with current marketing trends and top brands
• Illustrate concepts taught in curriculum
• Access Effie's award winning case database to inform best teaching practices
• Receive supplementary educational resources to support class projects

PARTNER BENEFITS

• Data Access - Ownership over all ideas and work submitted into the competition
• Research Procurement - Gain insights about your brand from the perspective of the Gen-Z audience. Sponsors have access to all research conducted by entrants, and Effie conducts pre- and post- competition surveys to assess brand affinity and association.
• Innovative Thinking - Tap into a diverse pool of fresh thinking from participants across the United States. Learn about their buying behaviors, media consumption and sharing habits, and barriers to purchase through their own eyes. An opportunity to bring the outside in and inspire change.
• Brand Awareness - Build top-of-mind awareness for your brand amongst Gen-Z consumers and establish early brand affiliation.
• Talent Recruitment - Recruit fresh talent and/or identify candidates for internship opportunities.